A person holds an open cream-colored zip pouch with a yellow zipper and a banana print, while another hand holds a small brown tube. Five similar cosmetic tubes hang from a white clothesline against a blue sky and clouds backdrop with a palm leaf in the corner.

B.Y.O.B

Nope, not beer-bag.

Start Now
Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's signature 30 SPF wood grain

Trust The Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

Learn More

What's New

Shop All
Men at a beach pose with a giant check and a yellow and black inflatable figure

Bum Rush Tour Snapper Rocks, Aus 2026

The big yellow check meets the Goldy.

Watch Now
A person lying on a yellow and white striped towel on a tiled floor, holding a silver cassette tape. An open magazine with tropical photos lies in front of them, along with a bottle of hair product, a yellow comb, and a black earbud case.
Beach Hair Anywhere
Shop Hair Care
A woman on a beach holds four Sun Bum sunscreen products, including a pump bottle and three tubes, against her front. She is wearing a white t-shirt with a matching graphic print.
Daily moisturizer + SPF in one.​
Shop Daily SPF
Bananas on a yellow background with 'The Bum Club' branding.

The world's best loyalty program ... if you love bananas.

Come Hang
Woman in a yellow bikini top and blue shorts standing under a palm tree with a clear blue sky and ocean in the background.
Sun Bum's signature 30 SPF wood grain
The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

Shop Original
A hand holding a yellow Sun Bum Reef Hair Lightener spray bottle, with the nozzle spraying a fine mist against a bright blue sky background.
Made With Recovered Coastal Plastic*

What's RCP?

Learn More
Car air freshener hanging from a rearview mirror with a blurred outdoor background
Give Us Your Number

...or else you won't get a free air freshener.