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Sun Bum's mascot Sonny wearing a shirt that says Trust the Bum Sun Bum's signature 30 SPF wood grain

Trust The Bum®

What does that mean? It means trust us, the ones who live on the beach and need products that work on even the most intense days in the sun. The simple truth is, when you make products to protect the ones you love, you make ‘em better.

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Woman in a yellow bikini top and blue shorts standing under a palm tree with a clear blue sky and ocean in the background.
Sun Bum's signature 30 SPF wood grain
Three people on a beach with one holding a large check and another holding a toy, with ocean waves and sky in the background.
Bum Rush Tour Hawaii 2026

Ambassadors Mason Ho and Vaihiti Inso select the next air to be throned at Rocky Point.

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Sunscreen products on a towel by a pool
Sun Bum Hair Care

Beach Hair Anywhere

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A hand spraying Sun Bum mist on a outdoors green background
Hydrating​ After Sun Mist

Meet our new Hypochlorous Acid Mist​

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The sunscreen formula that started it all.

It’s the stuff we use every day. People say it smells like summer®. We like that.

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Sunscreen bottles and a yellow bag on a towel with sunglasses
B.Y.O.B.

Nope, not beer—bag.

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Car air freshener hanging from a rearview mirror with a blurred outdoor background
Give Us Your Number

...or else you won't get a free air freshener.

Bananas on a yellow background with 'The Bum Club' branding.

The world's best loyalty program ... if you love bananas.

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