Privacy Policy
Sun Bum Privacy Policy
Effective Date: May 1, 2020; Last Date Updated: April 29, 2024
Applicability
This policy describes how we treat personal information gathered from our website (sunbum.com). It applies to practices on the websites or apps where it appears. It does not apply in other circumstances. That includes not applying to our employees or contractors.
Notice at Collection
Information We Collect
The type of information depends on your relationship with us. It also depends on how you interact with us.
California law requires us to tell you if we share categories of information for cross-contextual behavioral advertising. For each category below we have indicated if we do this. (To modify your preferences, read the Notice of Right to Opt-out of Sale/Sharing below.)
- Contact information. We collect your name and email address. We may also collect your phone number or address. We may share this information for cross-contextual behavioral advertising.
- Account information. We collect username and password if you create an account with us..
- Purchase and interest information. We may collect information about the purchases. We also collect information about your interests. For example if you prefer certain types of beauty products. We may share this information for cross-contextual behavioral advertising.
- Job applicant Information: We collect employment information from job applicants. This includes education and work history. We may also ask you about your skills and qualifications. We may ask about your ability to perform the position.
- Payment information. We use third parties to collect payment information when you make a purchase. This includes credit and debit card information.
- Site and device information. We collect log and session data. This includes online activity and preferences. It also includes your browser or operating system. It may also include IP address or device ID. We may also collect language preference or general geolocation. This information may be shared for cross-contextual behavioral advertising.
- Other information you submit. We collect personal information you provide to us. This may include comments or suggestions you submit to us online.
How We Use Your Information
We use information as disclosed and described here.
- To communicate with you. We use your information to provide you with shipping information. We may also send you messages about your relationship with us. This includes information about this policy. It also includes communicating about job applications.
- To provide or improve our products and services. We use your information to provide you with products or services you request. This includes fulfilling orders. We will also use information for troubleshooting or account maintenance. We use your information to customize your experience with us. This may include targeting offers or opportunities to you.
- To comply with legal or regulatory obligations. We may use information to protect our company and customers. We also use information to protect our platforms. We may also use information for security purposes and to help avoid fraud.
- For marketing purposes. We use your information to update you on new products or offers. We may also tell you about new features or updates. We might tell you about new features or updates.
- We use information as otherwise permitted by law. We also use information as we may notify you.
Sensitive Information
We do not use or disclose sensitive personal information, as defined by California law, for inferring characteristics or for purposes other than those permitted by law. We keep these categories of personal information as long as necessary or relevant for the purposes for which it was collected. We also keep information as required by law.
How Long We Keep Information
We keep these categories of information as long as necessary or relevant. We also keep information as required by law.
More Information About Our Privacy Practices
Please read the rest of this policy for more information about our practices.
How We Collect Information
We collect information directly from you. For example, we collect information when you contact us. This includes in our “live chat” area of the website. It also includes when you inquire about a job opportunity. We also collect information directly from you when you sign up for our newsletter or purchase product from us.
We collect information indirectly. We may receive information about you from our third-party vendors or partners.
We collect information passively. We collect information about users over time and across different websites and apps. Our vendors may also collect information this way. We may use common tracking tools. These include cookies and web beacons. We may do this on our platforms and in our emails.
We Combine Information
We combine information that we have collected offline with information we collect online. We also combine information collected across devices. This might include information collected from computers with that collected on mobile devices. We also combine information that we get from others with information we already have. We may combine information that we have collected over time.
How We Disclose Information to Others
Below are times when we may disclose your personal information. We have also indicated the categories of entities to whom we may disclose your personal information:
- We disclose your information to vendors and others who perform services for us. We may disclose all categories of information with vendors and partners. This includes website hosting. It also includes chat vendors and marketing. This also includes payment and shipping vendors.
- We share information for cross-contextual behavioral advertising. This includes online ads targeted to your interests. The Notice at Collection (above) outlines which categories of information we share for this reason.
- We disclose information to comply with the law. We will transfer all categories of information to respond to a court order or subpoena. We will also disclose in response to a government agency or investigatory body request. This includes US and non-US entities.
- We disclose information for security purposes. This includes disclosing information to protect us. We will also disclose it to protect you or others.
- We will transfer information to successors to all or part of our business. If all or part of our business is sold, we may transfer all categories of information as part of that transaction. We will also do this if there is a merger or acquisition.
- We may disclose information for other reasons we may describe to you. We will also disclose information as permitted by law.
Additional information for residents in certain states. California, Nevada, and Virginia law require that we tell you if we sell personal information with a third party for monetary or (in California) other valuable consideration. We do not do this. We also do not do this with information of minors under the age of 16.
Your Rights and Choices
Marketing Choices
You may opt out of receiving marketing emails you receive from us. To do so follow the instructions in the message you receive. You will still receive our transactional communications.
Cookies and Tracking Tools
We collect personal information over time and across different websites. We also serve content based on your behaviors and interests. This may be on our platform or third party platforms. We also have vendors that do this. To do this, we use common tracking tools. These may include browser cookies or web beacons. We may also use flash cookies and similar technologies.
- You can control cookies and tracking tools. Your browser may enable you to control cookies or other tracking tools. How you do so depends on the tool. Certain browsers can be set to reject browser cookies. If you block cookies, certain features on our website may not work. If you block cookies, not all the tracking described here will stop.
- Our Do Not Track Policy. Some browsers have “do not track” features. These allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals except as described in the Notice of Right to Opt-Out of Sharing, below.
- Cross-contextual behavioral advertising. These ads include ones based on your digital activities. To opt out, read our Notice of Right to Opt-out of Sharing
- Notice of Right to Opt-out of Sharing for Cross-Contextual Behavioral Advertising: You can opt out of the sharing of your personal information for this purpose by visiting here. On that page, turn the cross-contextual behavioral advertising cookies to inactive. You can also configure certain browsers to tell websites not to share your information like this through the “global privacy control” signal. We will respond to this signal in a frictionless manner. If you configure this setting on your browser, certain features may not work. To learn how to configure this setting, view .
Options you make are browser and device specific.
Specific Rights in Certain Jurisdictions
If you are a consumer who lives in the EU, the UK, California, Colorado, Connecticut, Virginia, Utah, or jurisdictions with similar laws, you may have additional rights. Those rights depend on our relationship. The rights are subject to certain limitations and are not absolute. This might include if a legal exception applies. If that is the case, we will not be able to process your request.
The Rights:
- Access and portability. You have the right to learn the categories of information we collect and use. For those in California, you have the right to learn the sources of collection and the business purpose for the collection. You may also have the right to know if your information is disclosed. You may also have the right to a copy of all your personal information. This includes the specific pieces of the personal information we have collected.
- Correction. You have the right to ask us to correct inaccurate personal information.
- Deletion. You have the right to request that we delete your personal information.
- Restrict or object to processing. UK and EU residents have the right to limit the way we use personal information. This can be done as an alternative to requesting we delete your personal information. You may also have the right to object to how we process information.
Nevada residents. You may opt out of the future sale of your information to a third party so that they may license or sell that information. To do this, email us at the contact information listed at the end of this privacy statement.
How it Works
To exercise your rights, submit the form here. You may also contact hey@sunbum.com. For verification purposes, we may request information you may have already given us. This might include your first and last name. It might also include your email address or physical address. We may also ask for a copy of your government-issued ID. We will let you know when or if a right does not apply to you. If you disagree with our decision, you can contact us as described at the end of this statement. We will not discriminate against you because you exercised your rights.
Third Party Agents
If you are submitting on someone else’s behalf, we may ask for additional verification. This may include a signed letter verifying your right to make this request.
Notice of Financial Incentive
California and Colorado require that we provide you with information about financial incentives. You can read this at our Notice of Financial Incentives.
Information Collected from Children
Our Sites and Apps are meant for adults. We do not knowingly collect personally identifiable information from children under thirteen. Contact us if you are a parent or legal guardian and think your child under 13 has given us information. You can contact us at the email or address provided at the end of this policy. Please mark your inquiries “COPPA Information Request.” Parents, you can learn more about how to protect children’s privacy on-line here.
We Use Standard Security Measures
We use reasonable security measures as required by relevant law. The Internet is not 100% secure. We cannot promise that your use of our Sites or Apps will be completely safe. We encourage you to use caution when using the Internet. This includes not sharing your passwords.
We Store Information Inside the United States
Information we collect may be stored in the United States. If you live outside of the United States and choose to use our platforms, you understand that it is at your own risk. You also understand that your information will be sent to the United States. The United States may not afford the same level of protection as laws in your own country.
Links to Third Party Sites
We may link to third-party sites or apps. Our Sites may also include third party content that collects information. We do not control these third parties. This policy does not apply to the privacy practices of these third-party websites or apps. Please read the privacy policies of other websites carefully. We are not responsible for the practices of these third-party sites or apps.
Contact Us
If you have any questions about this Policy or our privacy practices, please email us at hey@sunbum.com.
You can also write to us or call us at:
444 S. Coast Highway 101, Encinitas, California 92024.
1-877-978-6286
Privacy Policy Updates
From time to time, we may change our privacy policies. We will notify you of any material changes to our Policy as required by law. We will also post an updated copy on the sites where this appears. Please check our site periodically for updates.